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Investor Presentation · April 2026
Turn guests into regulars.
Turn data into decisions.
The loyalty intelligence platform that gives mid-market restaurant brands what enterprise chains spend millions to build.
The Problem
When someone orders through Talabat, Talabat owns the data. When someone walks in the door, the brand has no way to identify them, reward them, or reach them before their next visit.
The tools that exist to solve this are either too expensive (enterprise: $50K-$200K implementation) or too dumb (stamp cards with no intelligence).
Why Now
Restaurant brands in Dubai and across MENA are actively looking for ways to reduce 20-30% commission dependency. The pain is at its highest.
There is no well-funded, MENA-native loyalty intelligence platform serving the 3-50 location fast-casual bracket. The gap between Stamp Me and Punchh is real, large, and unoccupied.
UAE smartphone penetration is near 99%. Infrastructure assumptions for a mobile loyalty product are completely met.
The tools to build behavioral segmentation and AI-driven campaign orchestration now cost a fraction of what they did 3 years ago. The moat that once required enterprise engineering is now accessible at seed stage.
The Market
Enterprise platforms target chains with 100+ locations. Basic apps cost nothing and deliver nothing. The 3-50 location segment, the fastest-growing part of the market, is completely underserved.
The Solution
A mobile-first guest experience that looks like it was built for the client's brand. Loyalty mechanics are the entry hook. Events, time-based offers, and earned status are the engagement engine.
Real-time behavioral segmentation, actionable recommendations, and campaign tools tied to customer behavior. Operators see who's at risk and what to do about it, without a data analyst.
Send personalized campaigns to specific behavioral segments. Targeted offers, not batch blasts. Track what works. Close the loop between loyalty behavior and marketing action.
The Product
Traction
Business Model
Low marginal cost to onboard new clients. High retention expected: loyalty is a sticky, mission-critical product for operators once it's live.
Competitive Landscape
| Solution | Price | Deploy | Brand Quality | Intelligence | Target |
|---|---|---|---|---|---|
| Stamp Me / Stocard | $0-$49/mo | Days | Generic | None | Any SMB |
| Punchh | $1,000+/mo | 3-6 months | Fully branded | Advanced | Chains 100+ loc. |
| Thanx | $800+/mo | 2-4 months | Fully branded | Moderate | US chains 20+ loc. |
| Toast Loyalty | $75-$150/mo | Weeks | Toast-native | Basic | Toast POS only |
| Lightspeed Loyalty | $119+/mo | Weeks | Moderate | Basic | Lightspeed POS only |
| Custom dev | $80-$250k | 6-12 months | Bespoke | Varies | Funded brands only |
| Habitu | $199-$499/loc/mo | 2-4 days | Fully branded | AI-native | 3-50 loc. MENA |
The gap: no solution offers a fully-branded, AI-intelligent, fast-to-deploy loyalty product at SMB-friendly pricing. Especially not in MENA. That is where Habitu sits.
Why We Win
Token-driven design system means a new client goes from contract to live branded app in 2-4 days. No custom engineering. The consumer app quality rivals products built for 10x the budget, and our product factory model means onboarding never becomes a bottleneck.
Operational advantageBehavioral segmentation, AI recommendations, and campaign orchestration are primary merchant surfaces. Competitors bolt analytics on top of a transaction ledger. We built intelligence at the point of action, creating habitual use that makes the product stickier and harder to replace.
Product design moatWe own the member identity, not the POS. When a client changes POS vendors, their loyalty program and member history persist. This is a structural lock-in advantage that POS-native competitors can't match.
Structural lock-inEvery visit, redemption, and segment interaction creates richer member profiles. As data compounds, segment quality improves and recommendations sharpen. Harder to replicate from scratch over time.
Long-term structuralA product built for Dubai's F&B culture: status, recognition, occasion-based events. Local relationships and reference clients compound the geographic advantage. No well-funded competitor is playing this position.
Geographic wedgeUnit Economics
Gross margin 75-80% at scale. Primary COGS: infrastructure (Supabase/cloud), POS API fees, push notification delivery, and ongoing support. No physical goods or high-touch service component.
Financial Projections
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Merchants | 6 | 15 | 38 |
| Locations | 45 | 105 | 270 |
| ARR | $189k | $441k | $1.13M |
| MRR (EOY) | $15.7k | $36.7k | $94.5k |
| Gross Margin | 72% | 76% | 80% |
| Headcount | 3 | 6 | 11 |
| Avg Burn / mo | $14k | $28k | $38k |
Base case: 4-8 week sales cycle · 7 avg locations/merchant · $350 blended ARPU · 20% annual churn · 70% gross margin Year 1 rising to 80% Year 3. Downside: 50% fewer merchants. Upside: 1.5× locations/merchant + enterprise upsell at 35% attach.
The Team
8 years as Founder & CEO of LoyaltyLive. Built and scaled a multi-client loyalty platform serving enterprise F&B accounts. Deep domain expertise in POS integrations, loyalty mechanics, merchant intelligence, and operator behaviour.
How We Grow
Founder-led outreach to 20-30 Dubai fast-casual brands. Demo-first sales motion: 10-minute walkthrough converts better than decks. Pilot pricing for first 3 clients in exchange for case study rights.
First reference clients become social proof. Case studies on visit frequency lift, member registration rate, ROI vs. aggregator fees. Referral credits for client-to-client introductions.
POS reseller partnerships (Square ISV, Lightspeed). Hospitality consulting firms as referral partners. First inside sales hire to handle inbound pipeline.
The Ask
Series Seed. Pre-revenue. Deployed over 12 months to reach self-sustaining growth.
Milestones
Every dollar has a job. Here's what the next 12 months look like.
Square adapter fully implemented. Real visit recording, real redemption validation. Pilot clients run a live program.
Two signed Dubai fast-casual brands paying recurring SaaS. First proof the GTM motion works.
$14k+ MRR. Sales motion is repeatable. Reference clients available for warm intros. Onboarding playbook tested.
LLM-generated, context-aware recommendations. Justifies premium analytics pricing and de-risks the intelligence moat.
$15k+ MRR, proven NRR, 3+ reference clients, working AI layer, second POS adapter. Metrics for a $1.5-3M Series A.
The question every F&B brand
in Dubai is about to face:
Who owns my customer?
Habitu gives them the answer, and the tools to make it theirs. We're building the merchant intelligence platform that turns guests into regulars and operators into owners of their own customer relationships.